AI Prompt Library

You're helping me improve my Google Business Profile so I show up when people nearby search for what I do. I run a small business in New Zealand.

ABOUT MY BUSINESS
- Business name (exactly as it appears on my signage): [ ]
- What I do, in plain words: [ ]
- Where I'm based (town or suburb): [ ]
- Do customers come to me, or do I go to them, or both? [ ]
- Suburbs, towns or regions I cover: [ ]
- My main services, and which ones I want more of: [ ]
- What actually makes me different (real specifics, not "great service"): [ ]
- Opening hours: [ ]
- Questions customers ask me all the time: [ ]
- One recent job I'm proud of (what it was, where, what made it good): [ ]

WHAT'S ON MY PROFILE NOW
- Primary category: [ ]
- Other categories: [ ]
- Current description: [ ]

WHAT I NEED FROM YOU
1. Categories. Recommend one primary category and up to four secondary ones, with one line on why for each. The primary category matters more than anything else on the profile, so think hard about it. Only suggest categories you're confident exist in Google's list, and tell me to check the exact wording in the profile editor.
2. Description. Write a new one under 750 characters, with the most important information in the first 250. Show the character count. Mention the areas I serve and answer one or two of the common questions. No phone numbers, links or prices in it.
3. Services. A list of my services with a short description for each (under 300 characters each), written the way a customer would search for them.
4. Posts. Four weekly posts: one showing off a recent job, one useful tip, one seasonal post that fits the time of year in New Zealand, and one about the people behind the business. Each under 150 words with a suggestion for the photo to use.
5. Photos. A list of 10 photos I should take and upload, specific to my type of business.
6. Quick wins. A short checklist of other things to fix, including: making sure my name, address and phone number match exactly everywhere online, claiming Bing Places and Apple Business Connect, and any New Zealand directories or review sites that suit my industry. Only name directories you're confident still operate in New Zealand.

RULES
- Use New Zealand English and the words Kiwi customers actually use.
- Don't stuff keywords or locations into my business name. Google can suspend profiles for that.
- Don't make claims I haven't given you. No "best in town", no made-up years in business or awards.
- If I've said I go to customers, write as a service-area business and don't push me to show a street address.
- If anything important is missing, ask me up to three questions before you start.

You're helping me with my Google reviews. I run a small business in New Zealand. I need two things: replies to reviews I've received, and a better way of asking customers for reviews.

ABOUT MY BUSINESS
- Business name: [ ]
- What I do: [ ]
- My name, and how I sign off to customers: [ ]
- How I talk to customers (for example: friendly and casual, or polished and professional): [ ]
- Best phone number or email for an unhappy customer to reach me directly: [ ]

PART 1: REPLY TO THESE REVIEWS
Paste each review with its star rating:
[ ]

For each review, write a reply I can post as is:
- Positive reviews: under 60 words. Mention something specific from what they wrote, so it doesn't read like a template. Vary the wording so no two replies sound the same.
- Negative or mixed reviews: stay calm and don't argue, even if they're wrong. Acknowledge what went wrong from their point of view, say what I'll do about it if I've told you, and invite them to contact me directly. Keep it short. Anyone reading it later should come away thinking I handled it well.
- Never share private details about the customer or the job in a reply. Assume everything I post is public forever.
- Never offer a discount or refund in exchange for changing or removing a review.
- If I'm a health business, don't confirm or deny that the reviewer is a patient.
After the replies, if several reviews mention the same thing (good or bad), point it out in one or two lines.

PART 2: ASKING FOR REVIEWS
Write:
1. A text message I can send after a job, under 160 characters, with [LINK] where my review link goes.
2. A short email version.
3. A couple of sentences I can say in person at the end of a job.
4. A gentle follow-up text for five days later if they haven't left one.

RULES
- Use New Zealand English. Make it sound like me, not a marketing department.
- Ask every customer, not just the happy ones. Only asking customers you expect to be happy goes against Google's rules.
- No rewards for reviews: no discounts, prize draws or freebies. Google bans them, and fake or paid-for reviews can breach the Fair Trading Act.
- If there's nothing to reply to in Part 1, just do Part 2.

You're helping me work out what my customers type into Google when they need what I sell, so I can make sure my website has a page for each of those things. I run a small business in New Zealand.

ABOUT MY BUSINESS
- What I do: [ ]
- Where I'm based, and the areas I cover: [ ]
- Who my customers are (homeowners, other businesses, landlords, and so on): [ ]
- The three jobs or products I most want more of: [ ]
- How customers describe what they need when they ring or email me (their words, not mine): [ ]
- My website address, and the main pages on it now: [ ]
- Competitors I come up against (optional): [ ]

WHAT I NEED FROM YOU
1. Brainstorm the searches. Come at it from these angles:
   - What I sell, in the words customers use
   - The problems people have when they need me ("hot water cylinder leaking", "heat pump not heating")
   - The result they want
   - What makes me different
   - Related questions and topics
   - Place-based versions: my town, suburbs, region, and "near me"
   - Question versions: how much, how long, do I need, best, vs
   Use New Zealand terms, not American ones. Kiwis say heat pump, section, bach or crib, tradie, WOF, rangehood, and so on, so search the way they do.
2. If you can search the web, check your ideas against what Google New Zealand suggests and what shows up in "People also ask". Mark which ideas you checked and which are your best guess.
3. Group the searches. Put searches that mean the same thing together, and give each group one page on my website. For each group, tell me:
   - 3 to 5 example searches
   - What the person wants: ready to hire, comparing options, or just learning
   - Whether one of my existing pages covers it, or I need a new page
   - Priority: high if it's close to a sale and for a job I want more of
4. Top five. Pick the five pages to build or fix first. For each one, give me a page title (under 60 characters) and a main heading.
5. Questions. List 10 questions customers really ask, in their words, that I should answer on my website.

RULES
- Never make up search volume numbers. If I want real numbers, tell me to check Google Keyword Planner or Google Search Console.
- Don't give me separate near-identical pages for every suburb. One good page beats twenty copies with the town name swapped.
- Present the groups in a table so I can copy it into a spreadsheet.

More of my customers are asking AI tools like ChatGPT, Claude and Google's AI answers who to use, instead of scrolling through search results. Help me get my business recommended. I run a small business in New Zealand.

ABOUT MY BUSINESS
- Business name: [ ]
- Website: [ ]
- What I do, and the areas I cover: [ ]
- Who my ideal customer is: [ ]
- What makes me different (real specifics): [ ]
- Proof I can point to: years in business, qualifications, memberships, notable jobs, review rating and count: [ ]
- The main competitors I come up against: [ ]

WHAT I NEED FROM YOU
1. What AI can see now. If you can search the web, look up my business and tell me what you find: what's described accurately, what's wrong or missing, and which sites the information comes from. If you can't search, say so and skip to step 2.
2. A test list. Write 10 questions a New Zealand customer might ask an AI tool when looking for someone like me. Mix "who's the best [service] in [place]", "how much does [job] cost in NZ", "[option A] or [option B]", and problem questions. Put them in a table with columns for ChatGPT, Claude, Google and Perplexity, so I can run each one and record whether I was mentioned and who was.
3. FAQ answers. Write 8 questions and answers for my website. Start each answer with a direct reply in 40 to 60 words that makes sense on its own, then add detail if needed. Use only facts I've given you. Where an answer needs a fact I haven't given you (a price range, a timeframe), put [CHECK: what's needed] instead of guessing.
4. Where AI looks. Give me a prioritised list of places to show up, and keep them accurate, for a New Zealand business like mine. Include my Google Business Profile, Bing Places (Microsoft Copilot uses Bing, and ChatGPT has drawn on it too), Apple Business Connect, review sites and directories that suit my industry, local news and community sites, and any "best of" lists in my area. Only suggest real participation, never fake posts or reviews.
5. One technical check. Give me a short message to send my web person, asking them to confirm my site doesn't block the bots AI tools use to find and read websites when answering questions (such as OAI-SearchBot, Claude-SearchBot and PerplexityBot). Explain in one line that bots like GPTBot and ClaudeBot are different: they collect content to train AI, and blocking them is my choice and doesn't stop me being recommended.

RULES
- Use New Zealand English.
- Good AI visibility mostly comes down to the basics: clear pages, accurate listings, real reviews and being mentioned on other trustworthy sites. Don't sell me tricks.
- Never invent facts, statistics or claims about my business.

Rewrite the text below so it sounds like a real person wrote it, not an AI. Keep everything it says. I'm a New Zealand business owner and this is going in front of my customers.

WHAT IT IS (email, web page, social post, letter, and so on): [ ]

THE TEXT:
[ ]

A SAMPLE OF MY OWN WRITING (optional, so it sounds like me):
[ ]

WHAT TO FIX
Look for these signs of AI writing and rewrite them:
- Puffed-up importance: "plays a vital role", "a testament to", "in today's fast-paced world"
- Salesy filler: "nestled", "vibrant", "boasts", "stunning", "seamless", "elevate", "unlock"
- AI's favourite words: delve, crucial, enhance, foster, landscape, showcase, pivotal, robust, tailored, additionally
- "Serves as" or "stands as" where "is" would do
- "It's not just X, it's Y" and other set-ups and reveals
- Everything in groups of three
- Swapping between synonyms for the same thing
- Bold text everywhere, emojis, and bullet points that start with a bold heading and a colon
- Chatbot leftovers: "I hope this helps", "Great question", "Let's dive in", "Here's the thing"
- Filler: "in order to", "it's important to note that", "at this point in time"
- Hedging everything, and upbeat endings that say nothing
- Em dashes and en dashes. Remove every one. Use a full stop, comma, colon or brackets instead, or rewrite the sentence.

RULES
- Keep all the content and every fact. Don't add facts, numbers or claims that aren't in the original.
- Keep roughly the same length. Rewrite, don't cut.
- Use New Zealand English spelling and the words a Kiwi would use.
- Vary the sentence length. Some short. Some longer.
- If I gave you a sample, match its sentence length, word choice and tone. If I write plainly, keep it plain.
- For formal writing (terms, policies, quotes), plain and neutral is right. Don't add personality there.
- Before you answer, read your rewrite back and ask yourself what still sounds like AI. Fix it.

WHAT TO GIVE ME
The final rewrite first, ready to copy. Then up to five short bullet points on what you changed.

I sent a quote and haven't heard back. Write me a short set of follow-ups that are polite and helpful, so the customer either goes ahead or tells me where things stand. I run a small business in New Zealand.

THE DETAILS
- My business and what I do: [ ]
- My name, and how I sign off: [ ]
- Customer's first name: [ ]
- The job I quoted: [ ]
- Quote amount, and whether it includes GST (leave blank to keep the price out of the emails): [ ]
- Is the customer a homeowner or a business? [ ]
- Date I sent it, and today's date: [ ]
- Anything they said about timing, budget or concerns: [ ]
- Anything I can genuinely offer: an earlier start, staging the job, payment options, a site visit: [ ]
- Anything true about my availability (for example: "December is nearly booked"): [ ]
- How I talk to customers: [ ]

WRITE ME
1. Email 1 (2 to 3 days after the quote): a quick check that it arrived and makes sense. Offer to talk it through. Under 80 words.
2. Email 2 (about a week after): be useful. Answer the question or worry they're most likely to have about a job like this, explain what happens next if they go ahead, and mention one of the things I can offer if I gave you any. Under 120 words.
3. Email 3 (about two weeks after): a friendly close-off. Ask whether they'd like me to keep the quote open or close it off for now, and make it easy to reply with one word. Under 80 words.
4. A text message version of Email 1, under 160 characters.

For each email give me the day to send it, a subject line and the body. If more than three days have already passed since I sent the quote, start the sequence from today and space the rest out sensibly from there.

RULES
- Write like a person typing a quick email, not a newsletter. No headings, no bold, no exclamation marks everywhere.
- Subject lines should look like a normal email from a real person, not marketing.
- Each message asks for one thing only.
- New Zealand English.
- No pressure tactics and no fake deadlines or "price goes up Friday". If I've told you something true about my availability, you can mention it once, plainly. False urgency can breach the Fair Trading Act and it puts people off.
- Never offer a discount unless I've listed one.
- If I've given you a price and the customer is a homeowner, show it as GST inclusive (unless I've said I'm not GST registered), and tell me the figure you used so I can check it.
- Finish with one line telling me when to stop following up.