Build · Custom apps
Software built around how you actually work.
When a workflow lives in spreadsheets, inboxes and someone's head, and nothing off the shelf handles it properly, I build the app around it. A fully custom application, delivered in weeks.
Apps I've built
All projects
Client-facing AI platform · USLauren RoxburghHer whole methodology, turned into an AI coach and assessment platform.
Analytics dashboard · USLo Rox AnalyticsEvery customer tracked from first visit to every purchase, so the team can see what actually sells.
Lead generation platform · NZKelleher Real EstateA guided seller journey that turns homeowners into appraisal-ready leads.
Custom CRM · NZTravel CareEvery travel health case, from intake to completed care, in one pipeline instead of five spreadsheets.
Job management software · NZBuilder OSOne system for NZ builders, from first quote to final claim, with a straight answer to anything you ask about the business.What I build.
Every engagement is scoped in conversation, and most look like one of these.
CRM
Every lead, client and job in one pipeline, with the follow-ups built in instead of living in someone's head.
Like Travel CareProject management
Jobs, stages, people and deadlines in one place, set up the way your team already talks about the work.
Like Builder OSContact management
One clean record of everyone you deal with, instead of names scattered across inboxes, phones and spreadsheets.
Proposal creation
Proposals and quotes drafted from your past work, ready for you to check and send.
Client-facing AI tools
An AI your customers use directly, trained on your own methodology and content, so it answers the way you would.
Like Lauren RoxburghLead generation apps
A guided tool that helps your customers with a real problem and hands you qualified leads as it goes.
Like Kelleher Real EstateOpen-ended builds
If it can be described, it can usually be built. Media platforms, dashboards, internal tools, whatever the job needs.
Like Lo Rox Analytics
Why custom, and why now.
Built around you
You do not change how you work to fit the tool; the tool is built to match how you work.
Weeks, not months
Custom software used to cost six figures and take six months. Using AI-accelerated development, it now ships in weeks.
Yours to keep
Your code lives in your own repository and your data in your own database. It stays yours.
How a build runs.
A clear path from first call to running system.
- 01
How you work
I start with how your team actually works: where the time goes, what lives in spreadsheets, and what keeps falling through the cracks.
- 02
Scope and price
I scope it, price it and map out exactly what gets built. You know what you're getting and what it costs before any work starts.
- 03
Build
Built with AI-accelerated development, with progress updates throughout. Most builds ship in 4 to 8 weeks.
- 04
Handover
You get the code and a proper handover. Your code lives in your own repository and your data in your own database.
Common questions
Straight answers.
How much does a custom app cost?
Every custom build is scoped in conversation and priced before any work starts, so you know exactly what you're getting and what it costs.
How long does it take?
Most builds ship in 4 to 8 weeks. A working thing in six weeks beats a perfect thing in six months, every time.
Do I own it?
Yes. Your code lives in your own repository and your data in your own database. It stays yours.
Can you work with the tools I already use?
Usually, yes. Xero, Gmail, Google and most of the rest. The point is to connect what's working, not replace it.
What happens after it's built?
You get the code and a proper handover. Looking after it and improving it as your business changes is scoped per client.
Got a workflow nothing fits?
Tell me what you are trying to solve and I will tell you what can be built, what it involves, and whether it is worth building at all.