Run better.
Internal tools and systems that make your business easier to operate. Everything connected, manual work automated, and AI natively integrated so your team has what they need without chasing anyone for it.
BUILT PER BUSINESS
Ibuildthesystemsyourbusinessismissing.
Custom software, AI, and marketing infrastructure, built around how you actually work, priced for businesses like yours.
WHAT I BUILD
Systems that run, market, and grow your business.
Custom tools built around how your business actually works, at prices that finally make sense for a team your size.
Grow smarter.
Tools and infrastructure that generate leads and market your business while you're focused on the work. Custom-built tools you put out into the world as your own, lead generators, calculators, guides, diagnostics.
Serve better.
Client-facing tools that make working with you genuinely different. Custom portals, ordering systems, and AI tools branded as yours, designed around your clients' specific needs, pulling from real data so what they see is always useful.
ONGOING
Keep growing.
Ongoing monthly marketing execution running inside the system we built together. Google Ads, SEO, email, and content, handled for you, with one monthly report and one point of contact. No agency onboarding. No starting from scratch.
A dashboard that actually gets openedLead follow-up that doesn't depend on you rememberingQuoting that doesn't take three hoursAn AI assistant trained on your businessA CRM your team will actually useInvoice chasing on autopilotBooking flows that don't leakReports you don't have to buildA dashboard that actually gets openedLead follow-up that doesn't depend on you rememberingQuoting that doesn't take three hoursAn AI assistant trained on your businessA CRM your team will actually useInvoice chasing on autopilotBooking flows that don't leakReports you don't have to build
A client portal nobody ignoresOne place for every client and jobProposals that write themselvesA lead gen tool your industry doesn't haveCustomer journey maps you can seeContent that actually shipsOnboarding that runs without youA system that still works on holidayA client portal nobody ignoresOne place for every client and jobProposals that write themselvesA lead gen tool your industry doesn't haveCustomer journey maps you can seeContent that actually shipsOnboarding that runs without youA system that still works on holiday
Every project starts with a conversation.
Wondering if what you're thinking is actually possible? Tell me what you're trying to solve and I'll tell you what can be built.
THE DIFFERENCE
Too many businesses are running on duct tape and good intentions.
I ran a 50-person construction company before I built systems for other businesses. I know what it looks like when nothing talks to each other, when you're the bottleneck for every decision, and when the tech stack is a graveyard of tools nobody uses. The tools to fix that have always been priced for companies ten times your size. That's changed. I build custom software and AI systems that fit how your business actually works.
You own everything
Your code, your data, your tooling. No vendor lock-in, no license tax, no surprises. When we finish, you walk away with the whole system and every key.
AI that knows your business
Most AI you see right now is a chatbot bolted onto a website. What I build is different. AI wired into your actual system, pulling from your data, your history, and your work.
Built to ship
Most systems go live in 4 to 8 weeks. A working thing in six weeks beats a perfect thing in six months, and compounding beats craft every time.
HOW WE WORK
A calm, predictable path from first call to running system.
Four steps. You know exactly what is happening, what it costs, and when it ships, before any work begins.
01
Discovery
We start by understanding your business, not just what you want built, but how your team actually works, where the bottlenecks are, and what is costing you time and money right now.
02
Blueprint
We scope it, price it, and map out exactly what gets built. You know what you are getting, and what it costs, before any work begins.
03
Build
Using AI-accelerated development, we move fast without cutting corners. You get progress updates throughout. Most projects ship in weeks.
04
Grow
Once your system is live, you can choose ongoing iteration with me, or take everything and run it yourself. Add features, connect more data sources, automate more. Your technology grows as your business does.
SELECTED WORK
Real systems, shipped.
Systems built for businesses that needed more than off-the-shelf. A few of the ones shipped.
Wellness · US
Lauren Roxburgh
A body intelligence platform trained on her full methodology. Assessment tools, an AI coach, and content creation running on her entire library.
Body intelligence platform
Fintech Media · US
Banking Transformed
A content engine for the world's number one banking podcast. 280 posts a month across every major platform, keeping Jim Marous and Banking Transformed visible, consistent, and growing.
Social Content System
Real Estate · NZ
Kelleher Real Estate
Six-stage seller journey turned into a guided digital experience. Educates homeowners through every step before listing, capturing qualified appraisal leads ready for a real conversation.
Seller Lead System
Health · NZ
Travel Care App
Multi-tenant CRM that replaces spreadsheets and inbox chasing for travel health clinics. Moves every case from intake questionnaire through GP coordination to completed care in one guided pipeline.
Clinical Case Management
180K+Leads generated for clients
$4M+Revenue generated for clients
8 weeksAverage time to launch
10+Industries served
TESTIMONIALS
In their words.
Founders and business owners I have built for.
Lauren RoxburghAuthor and body alignment expert
“Simon has been a godsend for our business. He's increased our monthly revenue by 8x and significantly grown our email list. Simon explains everything fully and has been a pleasure to work with every step of the way.”
Peter CroneThe Mind Architect, speaker and coach
“Si set up a free course that generated over 15,000 leads in two months. And on my main course, Free Your Mind, he generated 10x return on ad spend with his Facebook and Instagram ads.”
Jim MarousTop 5 Retail Banking Influencer, podcast host
“The teasers and shorts you're creating are nothing short of amazing. Each one captures my attention and makes me want to learn more. Thank you for the time you take to make our podcast special.”
Dana EdenPersonal Trainer, Founder of Live Longer Online Health Club
“I am so grateful for all the time you give me. The advice, suggestions, recommendations, ideas, support, it just means a lot to me.”
Lauren RoxburghAuthor and body alignment expert
“Simon has been a godsend for our business. He's increased our monthly revenue by 8x and significantly grown our email list. Simon explains everything fully and has been a pleasure to work with every step of the way.”
Peter CroneThe Mind Architect, speaker and coach
“Si set up a free course that generated over 15,000 leads in two months. And on my main course, Free Your Mind, he generated 10x return on ad spend with his Facebook and Instagram ads.”
Jim MarousTop 5 Retail Banking Influencer, podcast host
“The teasers and shorts you're creating are nothing short of amazing. Each one captures my attention and makes me want to learn more. Thank you for the time you take to make our podcast special.”
Dana EdenPersonal Trainer, Founder of Live Longer Online Health Club
“I am so grateful for all the time you give me. The advice, suggestions, recommendations, ideas, support, it just means a lot to me.”
FIND THE LEAKS
Find out where your business is leaking.
Five minutes. A personalised game plan in your inbox.
Hey,I'mSi'sAI.I'mgoingtoaskyouaboutafewthings:howyourbusinessruns,whereit'sdoingwell,whereit'sleaking.Aboutfiveminutes.AttheendI'llputtogetherapersonalisedgameplanandsendittoyourinbox.Readywhenyouare.
COMMON QUESTIONS
Your questions, answered clearly.
Good systems are boring. They do their job, stay out of the way, and free you to spend your attention on the thing only you can do.
How do I get started?
The first step is a free 30-minute conversation. You tell me what you're trying to solve, and I'll tell you what's actually possible and what it would involve. No commitment, no sales pitch. Just a clear picture of what could be built and roughly what it would cost.
How is the AI different from a chatbot?
The AI isn't a chatbot bolted onto your website. It's wired into the system, so it has access to your actual data. Your customers, your jobs, your history, your financials. That means it can do work, not just answer questions. Draft follow-up emails that reference the actual client and the last job you did for them. Pull up a specific invoice when you ask. Summarise what you discussed with a customer two months ago. The AI gets more useful as your data grows, because it's built on top of your business, not stuck to the side of it.
Do I actually own everything when it's done?
Yes, completely. Your code lives in a dedicated GitHub repository and your data in a dedicated database, both in your name or transferable to your accounts on request. You can take everything and walk away at any time. No lock-in, no license fees, no data held hostage. This is yours.
Can you work with the tools I already use?
Usually yes. Most engagements connect to tools you already have, Xero, Google Analytics, Gmail, Google Business Profile, and others. The goal is never to replace things that are working. It's to connect them, automate around them, and fill the gaps with something custom where nothing off the shelf fits properly.
What size business is this suited to?
It works best for businesses that have outgrown generic tools but aren't big enough to justify enterprise software, typically owner-operated businesses through to companies with around 50 staff. That said, the approach scales. Some engagements are a focused tool that solves one specific problem. Others are a full connected system. The scope gets shaped around where you actually are, not a predetermined package.
What happens after the build is done?
You get the code, the documentation, and a proper handover. If you want ongoing marketing execution, Google Ads, SEO, email, content, that runs through Known Digital inside the system we built together, so there's no agency onboarding and no explaining your setup from scratch. If you want to keep building and adding features, I can scope that too. There's no obligation to continue either way. The system is yours and it works without me.