Smart Website
The entry build. A real site with a database behind it, lead capture that goes somewhere, and AI chat that answers from your actual business. Not a brochure. A site that captures leads and answers questions while you are on the tools.
BUILD
I build what does not exist yet.
When no off-the-shelf tool fits the way your business runs, I build the software around it. Custom software used to cost six figures and take six months. Using AI-accelerated development, it now ships in weeks, at a price a business your size can justify.
THE DEFINED BUILDS
Two builds with a known shape.
Scoped in conversation, priced before any work begins.
Business Dashboard
For a business with numbers scattered across tools and no single view of them. Your data pulled into one place, visualised, and reported automatically. You can also ask it questions in plain English, because the whole thing is wired to AI from day one.
CUSTOM BUILD
A workflow nothing off the shelf handles properly.
Custom Build is a category, not a product. You do not change how you work to fit the tool; the tool is built to match how you work. Every engagement is scoped in conversation, and most look like one of these:
CRMProject managementContact managementProposal creationClient-facing AI toolsLead generation appsOpen-ended builds
Build · NZ
Kelleher Real Estate
Sellguide: a lead generation platform that teaches home sellers how to prepare and sell their house, and captures qualified appraisal leads ready for a real conversation.
Lead Generation Platform
Build · US
Banking Transformed
A full media platform for the world's number one banking podcast. AI-powered episode search, chat across the entire content library, sponsorship management, and content creation tools.
Custom Media Platform
Build · US
Lauren Roxburgh
A body intelligence platform trained on her full methodology. Assessment tools, an AI coach her clients use directly, and content creation running on her entire library.
Client-Facing AI Platform
Wondering if it can be built?
Tell me what you are trying to solve and I will tell you what can be built, what it involves, and whether it is worth building at all.